People are Mad At Jason Aldean for This Photo

Well Jason already knew people would hate on this photo if you see his hashtags in the caption. Over the weekend he posted this photo of his son Memphis grabbing a Coors from his hand and chewing on the can. As you can tell there are some people who don't find his joke very funny and have started lashing out on Jason in the comments section. I'm not a parent so I feel like I can't really judge him here because I'm not in his shoes. What do you think? Funny or no?