Amazon Prime Day is Today- what you need to know

Stores would LOVE it if there could be a second Black Friday . . . preferably without all the trampling, but hey, gotta crack some eggs to make an omelet.  And four years ago, Amazon tried to get people to go into a second consumer frenzy, by establishing Amazon Prime Day in mid-July.

Well . . . today is the fourth-annual Prime Day.  It starts at 3:00 P.M. Eastern and runs through midnight tomorrow.

And even though nine out of 10 people say they shop on Amazon . . . people aren't super pumped about Prime Day.  Mainly because the deals have always been kind of disappointing.  According to a new survey, only 60% of people say they're even going to hop on Amazon today to check out the deals.  So hey, more stuff available for you, I guess.

If you ARE going to shop on Prime Day, odds are the best deals you'll find will be on . . . stuff Amazon makes.  That means things like Kindles, Alexa devices, and tablets . . . those should get pretty solid discounts. 

Target is competing this year, offering great deals all day Tuesday as well and they say you DON'T need a membership to get in on them.  BUT if you spend $100 you will GET a membership for SAME-DAY delivery!  That might be worth looking into!

Photo: Getty Images

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