Ed Sheeran had a great idea for a Heinz ketchup commercial, so he shared it online with the company! Well, they decided to team with him and release his OWN line of ketchup called "Edchup" which immediately sold out... and NOW his commercial idea has become a reality!
In the comments section, it says, "Heinz Tomato Ketchup superfan Ed Sheeran, came to us with a great idea for a Heinz Advert based on his own experience. We were thrilled to make it happen. From one super fan to another. It has to be Ed Sheeran and Heinz."