Lay's doing first Super Bowl commercial in 17 years


Premiere of Universal Pictures' "Knocked Up" - Arrivals

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Seth Rogen's got and old friend joining him for Lay's upcoming Super Bowl spot. Paul Rudd, reigning Sexiest Man Alive, will be appearing alongside his longtime costar and friend in a commercial for the potato chip brand airing during the big game. It's a monumental spot for Lays, as it marks their first Super Bowl ad in 17 years. Dubbed the "Golden Memories" campaign, the official in-game commercial will see Rogen and Rudd enjoy "typical best friend activities" — as well as what the brand calls "a few adventures you won't believe until you see." A taste of their fun can be seen in a teaser for the ad.

Photo: Getty Images


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